For this unit I had to research and gain knowledge on types of music video's and different music video theories, before planning, filming and then editing my own music video. I sent out a questionnaire asking people they're favourite genre of music and music video and what they like to see within music video's and my results came back saying that the majority of people like a music video with a narrative, this was great help as I was then able to create my video based around what my audience was asking for and what they would like to see. I also held a focus group asking my fellow peers for their ideas and views on what I should do for my music video. This was extremely helpful as I was able to go from having very limited ideas, to having a song and a narrative idea. The focus group was successful and this led to me developing new ideas and helped me to come up with my original idea of a narrative based video.
Originally I planned to create a narrative based 'Jake Bugg' style video based in a city setting, however when I went to film for my music video the weather was horrendous so I was unable to film. Due to this I found myself short of time so had to change my idea. I changed to filming at night and changing to a song that was led more by the music rather than that of the lyrics, because of this I was able to base the video on different colourful and psychedelic imagery instead of having a set particular narrative. I therefore feel that my ability to adapt and change ideas has been a key strength of mine.
My filming schedule for my music video did not go to plan, as I was due to start filming and in the city centre of coventry but this wasn't possible due to heavy rain, this majorly interrupted my filming schedule and even resulted in me having to change my idea for my music video. However when I eventually was able to film it went really well and I managed to aide by the schedule that I gad put in place. I went to coventry late at night a wandered the city filming lights, streets and my friend. The filming was all done in one night which gave me plenty of time to edit before my final deadline. Most of the footage is , colourful and sharp, however because I was filming at night some footage appears slightly grainy, this could have been avoided by being more aware of the camera settings I was using e.g. Aperture and ISO. It also could of been avoided by using a different lens, a lens that was more suitable for night filming.
I felt a real strength of mine throughout creating my music video was my ability to bring the footage and video to life via my quick and creative style of editing. Due to my footage being random and fairly average, I had to edit well in order to bring it to life, whether that was by layering footage, speeding footage up or slowing it down or even reversing footage. Although if I was to make another music video I would ensure that there was more depth to my footage and also ensure that I was a higher quality, as I feel this has been one of my main weaknesses throughout the course of making a music video.
Another strength of mine whilst making a music video was my organisational skills throughout the editing process of my music video, I ensured that all footage was labeled so I didn't waste time searching for particular bits of footage. I also ensured that work was kept in specific folders so I didn't get mixed up or confused and lose work.
Overall I am rather happy with the end product, as I have created a fun to watch, creative and interesting music video. If I was to make another music video I would probably pursue my original idea of making a narrative based video as I feel it would be more of a challenge for myself.
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