Although I view music videos regularly, whether that be on music channels or on you tube etc. I have always viewed them passively and have never really viewed them to try and devote meaning. By researching Carol Vernallis and Andrew Goowdin's theories I was then able to apply these theories to music videos of my choice, by doing this I was able to expand my knowledge of music videos and which conventions were used in which genre of music video, this helped in the production stage of creating my own video as I was knowledgable on music video conventions.
After conducting research over the course of 5 music videos I felt I had developed a clear and broad understanding of different codes and conventions that were used in each genre and each music video. This reach helped me to gather ideas as to what style of video I would create, however I felt I needed to conduct more primary research so I held a focus group with my fellow HNC students to listen to their ideas, by doing this it helped me to come up with more ideas and further my knowledge of music video as I was gathering more information and data from a primary source. Before the focus group took place I was certain I wanted to produce a narrative based music video but was struggling to pick a song for it, the focus group helped me to decide on Jake Bugg - Seen it all.
As well as a focus group I also produced a survey and put it up onto my blog so people were able to fill it out and I was then able to gain some results to help me with the production of my music video. The survey can be viewed by following this link https://www.surveymonkey.co.uk/r/PVHHPC. The survey helped me to gain information from my audience and therefore helped me to work out things such as which music genre I would use, what type of video I would create and where people watch music videos so I would therefore know where to upload my video to. Below I have placed screenshots of my results that I had gathered by releasing my survey.
The First question which asks "What is your favourite genre of music?" the chart below clearly shows that overall the people to fill out my survey like Rock Music the best, due to this I chose a rock song to create a music video to, this song being Jake Bugg - Seen it all. However due to problems with filming I had to change my music video idea and therefore change my song, so instead of sticking with rock I decided to change and go for my second most popular music genre which was Dance music.
Another question I asked was "What genre of music video do you view?" as the result clearly stated that amongst my audience narrative based music videos were the most popular I decide to aim to make my music video as narrative based as possible. However due to the fact I had to change my song I was unable to create a narrative based video and instead ignored my survey results and went down the route of making a video that was more psychedelic and involved creative and colourful imagery, as I felt that it went well with the song I had chose which was Jamie xx- Girl.
Another question I asked in my survey was "Where is it you mainly view music videos?". For this question there was a very obvious popular answer amongst my audience which was that they viewed music videos the most on YouTube. Therefore when I had completed my music video I uploaded it to YouTube, this made sense to me because it is where the majority of my audience view music videos and so therefore would be able to view mine on there too.
Conclusion
Overall throughout the course of this study, quantitive research methods such as questionnaires did not fair well in bringing me results which were both of good quality and reliable. The aim over this research project was to gain inspiration and find ways of being more creative for when I started making my music video, however by just asking questions, it didn't really give me any solid ideas or enable me to become more creating with my ideas. One thing that the questionnaire was good for however was being able to tell me what my audiences favourite genre was, and helped me to pick the song which was used within my music video. My questionnaire also helped me to decide the best place for my video to be uploaded and which genre of music video was most popular amongst my audience, making it easier to pick what style of video I created. I felt that qualitative research methods such as focus groups were one of the most successful ways of gathering research and ideas, this was due to me being able to talk freely and openly to a range of people in a room and constantly bounce new and inventive ideas off of one another. It also helped me to gather primary information in the form of student opinions and ideas that really did go on to help produce my music video. I also felt that by studying music video theorists such as carol vernallis and Andrew Goodwin and applying their theories to music videos helped further my understanding of music videos in general. I used books and internet search engines to help myself gain a strong understanding of these theories. It is evident throughout my research that internet sources have been very valuable to the improvement of my overall knowledge throughout the music video production, however it needs to be noted that not all sources are reliable, as some can be written and changed by anybody e.g. Wikipedia and SlideShare. To ensure sources are correct, check them against retable sources such as a book or a webpage such as the guardian or a university page.
Improvements to be made
- Be sure to record audio and possibly film from focus groups in order to back up my results
- Increase the amount of questions and change the style of questions to help me gain more ideas about my actual video production
- Include a higher amount of students in the focus group in order to increase the quantity and the quality of ideas and to gain more results to help with video production
After conducting research over the course of 5 music videos I felt I had developed a clear and broad understanding of different codes and conventions that were used in each genre and each music video. This reach helped me to gather ideas as to what style of video I would create, however I felt I needed to conduct more primary research so I held a focus group with my fellow HNC students to listen to their ideas, by doing this it helped me to come up with more ideas and further my knowledge of music video as I was gathering more information and data from a primary source. Before the focus group took place I was certain I wanted to produce a narrative based music video but was struggling to pick a song for it, the focus group helped me to decide on Jake Bugg - Seen it all.
As well as a focus group I also produced a survey and put it up onto my blog so people were able to fill it out and I was then able to gain some results to help me with the production of my music video. The survey can be viewed by following this link https://www.surveymonkey.co.uk/r/PVHHPC. The survey helped me to gain information from my audience and therefore helped me to work out things such as which music genre I would use, what type of video I would create and where people watch music videos so I would therefore know where to upload my video to. Below I have placed screenshots of my results that I had gathered by releasing my survey.
Another question I asked was "What genre of music video do you view?" as the result clearly stated that amongst my audience narrative based music videos were the most popular I decide to aim to make my music video as narrative based as possible. However due to the fact I had to change my song I was unable to create a narrative based video and instead ignored my survey results and went down the route of making a video that was more psychedelic and involved creative and colourful imagery, as I felt that it went well with the song I had chose which was Jamie xx- Girl.
Conclusion
Overall throughout the course of this study, quantitive research methods such as questionnaires did not fair well in bringing me results which were both of good quality and reliable. The aim over this research project was to gain inspiration and find ways of being more creative for when I started making my music video, however by just asking questions, it didn't really give me any solid ideas or enable me to become more creating with my ideas. One thing that the questionnaire was good for however was being able to tell me what my audiences favourite genre was, and helped me to pick the song which was used within my music video. My questionnaire also helped me to decide the best place for my video to be uploaded and which genre of music video was most popular amongst my audience, making it easier to pick what style of video I created. I felt that qualitative research methods such as focus groups were one of the most successful ways of gathering research and ideas, this was due to me being able to talk freely and openly to a range of people in a room and constantly bounce new and inventive ideas off of one another. It also helped me to gather primary information in the form of student opinions and ideas that really did go on to help produce my music video. I also felt that by studying music video theorists such as carol vernallis and Andrew Goodwin and applying their theories to music videos helped further my understanding of music videos in general. I used books and internet search engines to help myself gain a strong understanding of these theories. It is evident throughout my research that internet sources have been very valuable to the improvement of my overall knowledge throughout the music video production, however it needs to be noted that not all sources are reliable, as some can be written and changed by anybody e.g. Wikipedia and SlideShare. To ensure sources are correct, check them against retable sources such as a book or a webpage such as the guardian or a university page.
Improvements to be made
- Be sure to record audio and possibly film from focus groups in order to back up my results
- Increase the amount of questions and change the style of questions to help me gain more ideas about my actual video production
- Include a higher amount of students in the focus group in order to increase the quantity and the quality of ideas and to gain more results to help with video production
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