Throughout the course of this study I analysed different promotional video's and how they are used in order to help companies sell a particular product. My task was to contact a client and make a video promoting they're business. I chose to contact staff at King Edward IV college about filming they're particular subjects to help sell the college and persuade students who are leaving school to come to the college and people who are in second year to stay at the college another year and enrol to the 'Art Foundation' course and the 'HNC in Creative Media Production'.
I felt that the overall plan and structuring of this task went well, as was able to meet with teachers and discuss thoughts which helped the planning blossom into an overall idea for each individual subject. The filming part was one which could be considered a weakness for this particular task as finding interesting things to film for each subject was sometimes a problem. For example when going to film the Art Foundation students nobody was working on anything practical or interesting so it was hard to create something that was aesthetically exciting.
I used a range of camera angles and shots, for example I used close up shots whilst interviewing students to ensure the audience could clearly see and develop more of a relationship with them. I also used establishing shots throughout the video when visiting a new area of the college, e.g. an establishing shot of the art foundation room, and library, this is just to simply show that the audience is about to enter a new are of the college whilst watching the video.
Time management and organisational skills was also a weakness as although the planning and filming was completed on time it took longer than expected to complete the editing due footage to footage going missing and or not being up to scratch. So in future I need to ensure that footage is of a quality that I am happy with straight away so I do not need to reshoot and that all footage is labelled and put into folders where I know where it is.
The video also includes interview which I feel is one of he biggest strengths of the video as we footage is crisp and clear and the audio sounds really good as it was recorded via the use of a Boom Microphone.
Overall I feel that the promotional video is of a good standard, but cold be improved by featuring more of a range of different subjects as although it gives some important information surrounding the college, it doesn't cover all areas which is what a promotional video should really do.
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