Carol Vernallis is a theorist who specialise in audiovisual aesthetics, digital technologies, film music, popular culture and production practice. Things which Carol Vernallis did include:
- Providing a theoretical account of genre in the publication 'Experiencing Music Video: Aesthetics and cultural context'.
- She was the first person to articulate a theory of how music, lyrics and image can be placed in relation.
- She was also the first to provide analysis of individual music videos and explain how sound and moving image work together in a temporal flow.
- Carol Vernallis states that a clear convention involved with music editing is that the music video may disrupt or break different conventions, including continuity editing.
- She also states that establishing shots are one of the key features involved in a music video and are the most frequently used shot types throughout a video, alongside close ups.
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