Thursday, 28 April 2016
Tuesday, 26 April 2016
Tuesday, 12 April 2016
Thursday, 7 April 2016
Carol Vernallis
Carol Vernallis is a theorist who specialise in audiovisual aesthetics, digital technologies, film music, popular culture and production practice. Things which Carol Vernallis did include:
- Providing a theoretical account of genre in the publication 'Experiencing Music Video: Aesthetics and cultural context'.
- She was the first person to articulate a theory of how music, lyrics and image can be placed in relation.
- She was also the first to provide analysis of individual music videos and explain how sound and moving image work together in a temporal flow.
- Carol Vernallis states that a clear convention involved with music editing is that the music video may disrupt or break different conventions, including continuity editing.
- She also states that establishing shots are one of the key features involved in a music video and are the most frequently used shot types throughout a video, alongside close ups.
- Providing a theoretical account of genre in the publication 'Experiencing Music Video: Aesthetics and cultural context'.
- She was the first person to articulate a theory of how music, lyrics and image can be placed in relation.
- She was also the first to provide analysis of individual music videos and explain how sound and moving image work together in a temporal flow.
- Carol Vernallis states that a clear convention involved with music editing is that the music video may disrupt or break different conventions, including continuity editing.
- She also states that establishing shots are one of the key features involved in a music video and are the most frequently used shot types throughout a video, alongside close ups.
Gantt Chart
This Gantt chart was filled out throughout the course of the promotional video project, it was used so I was able to keep on top of my work and keep track of what I had completed and what I had left to do.
Wednesday, 6 April 2016
Promotional Video review
Throughout the course of this study I analysed different promotional video's and how they are used in order to help companies sell a particular product. My task was to contact a client and make a video promoting they're business. I chose to contact staff at King Edward IV college about filming they're particular subjects to help sell the college and persuade students who are leaving school to come to the college and people who are in second year to stay at the college another year and enrol to the 'Art Foundation' course and the 'HNC in Creative Media Production'.
I felt that the overall plan and structuring of this task went well, as was able to meet with teachers and discuss thoughts which helped the planning blossom into an overall idea for each individual subject. The filming part was one which could be considered a weakness for this particular task as finding interesting things to film for each subject was sometimes a problem. For example when going to film the Art Foundation students nobody was working on anything practical or interesting so it was hard to create something that was aesthetically exciting.
I used a range of camera angles and shots, for example I used close up shots whilst interviewing students to ensure the audience could clearly see and develop more of a relationship with them. I also used establishing shots throughout the video when visiting a new area of the college, e.g. an establishing shot of the art foundation room, and library, this is just to simply show that the audience is about to enter a new are of the college whilst watching the video.
Time management and organisational skills was also a weakness as although the planning and filming was completed on time it took longer than expected to complete the editing due footage to footage going missing and or not being up to scratch. So in future I need to ensure that footage is of a quality that I am happy with straight away so I do not need to reshoot and that all footage is labelled and put into folders where I know where it is.
The video also includes interview which I feel is one of he biggest strengths of the video as we footage is crisp and clear and the audio sounds really good as it was recorded via the use of a Boom Microphone.
Overall I feel that the promotional video is of a good standard, but cold be improved by featuring more of a range of different subjects as although it gives some important information surrounding the college, it doesn't cover all areas which is what a promotional video should really do.
I felt that the overall plan and structuring of this task went well, as was able to meet with teachers and discuss thoughts which helped the planning blossom into an overall idea for each individual subject. The filming part was one which could be considered a weakness for this particular task as finding interesting things to film for each subject was sometimes a problem. For example when going to film the Art Foundation students nobody was working on anything practical or interesting so it was hard to create something that was aesthetically exciting.
I used a range of camera angles and shots, for example I used close up shots whilst interviewing students to ensure the audience could clearly see and develop more of a relationship with them. I also used establishing shots throughout the video when visiting a new area of the college, e.g. an establishing shot of the art foundation room, and library, this is just to simply show that the audience is about to enter a new are of the college whilst watching the video.
Time management and organisational skills was also a weakness as although the planning and filming was completed on time it took longer than expected to complete the editing due footage to footage going missing and or not being up to scratch. So in future I need to ensure that footage is of a quality that I am happy with straight away so I do not need to reshoot and that all footage is labelled and put into folders where I know where it is.
The video also includes interview which I feel is one of he biggest strengths of the video as we footage is crisp and clear and the audio sounds really good as it was recorded via the use of a Boom Microphone.
Overall I feel that the promotional video is of a good standard, but cold be improved by featuring more of a range of different subjects as although it gives some important information surrounding the college, it doesn't cover all areas which is what a promotional video should really do.
Tuesday, 5 April 2016
I also ensure that all of my footage was kept in a folder labeled 'Music Video' so that I didn't lose footage and that I knew where it was at all times. It was also ordered alphabetically which made it much easier to find particular bits of footage, and ensured that I didn't waste time looking for footage.
Monday, 4 April 2016
Planning and Client Feedback
I have been in touch with my client which includes a numerous amount of tutors from King Edward IV college and I have discussed the process of the promotional video in which I shall be making. By talking to different tutors I was able to discover what each tutor wanted and therefore work out how I could meet their individual needs. By making sure I know what each client wants me to include in their clip showcasing their subject I can avoid wasting time on filming things that will be no use to my client when showing them the end product. Although emails have been exchanged they were only to organise a meeting to discuss my ideas and to listen to their ideas in person.
Upon meeting with my clients I asked questions about what they wanted me to film and what kind of things they anted to include in their video clip, however they enabled me to take nearly full control over the video and allowed me to control what is going to be included in the video. However I was directed on the overall visual aesthetic of the video, as I was told where to film, when to film, but it was left down to me what I actually filmed.
Upon meeting with my clients I asked questions about what they wanted me to film and what kind of things they anted to include in their video clip, however they enabled me to take nearly full control over the video and allowed me to control what is going to be included in the video. However I was directed on the overall visual aesthetic of the video, as I was told where to film, when to film, but it was left down to me what I actually filmed.
Laura Mulvey (Male Gaze) - Vertigo
In the film 'Vertigo' by Hitchcock the male gaze can be easily applied as the narrative of the text itself is about a male protagonist who is obsessed with a female name Madeline. Due to the film showcasing the obsession the protagonist Ferguson has with Madeline, as an audience we are able to see the gaze itself in action at many points.
An Example of this gaze can be seen in this 'peeping tom' scene, here we take on Ferguson's gaze as he watches and stares at Madeline. We see that he is pictured in very low key lighting which indicates that he wants to be hidden as being caught peeping would make him look like a pervert, opposed to Madeline who is situated in very high key lighting walking around look at flowers. The next shot we see is of him peeping through the door, to show exactly what he is doing, before the camera again takes on his gaze. Although the shot in which we see isn't of a woman being sexualised or objectified like it would be usually, what Ferguson is looking at his still fulfilling the same desires.
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