Planning

What do you want to happen when people finish watching your video?
When people finish watching my video I want them to feel the need to apply and go to King Edward IV college to study at a higher level academically and treat it as their own pathway to the university/apprenticeship/future job of their choice. I also want them to feel as if they have a strong idea of what the college is like and what it is all about.

What does this audience care about and how does your product or service relate to those concerns?
This audience cares about their education and furthering their studies by leaving school and attending a sixth form college. My promotional video for King Edward College IV relates to the concerns of its audience by showing them a video of just how good the college is, and helps persuade the audience that King Edward College IV is the correct choice to help further their education.

What specific problem am I trying to solve and how do I communicate the solution to the problem?
I am trying to solve the issue of the students being unable to decide what college they wish to attend. I will do this by communicating a clear message that KEGS is a great college and one this is suite well to the needs of the audience.

How are you going to get people to watch your video?
I will put the video on the college You Tube channel and also put it on the King Edward College website, so that people interested in going to the college can check the website and see a promotional video for the college.

What is the idea for this video?
The idea for the video is to show a range of different activities that take place within the college.

Plan - 

1- Pitch the idea to staff members of King Edward IV college in a staff meeting. This is so we are able to get our ideas and points across, explaining why we want to make a promotional video for the college, what it will entail and how it will benefit the college.

2- We will also communicate with teachers via email to try and schedule lessons which we will be able to attend and film.

3- We want to visit numerous subject and gather as much footage as possible to split into 10, 10 second videos of each subject, quickly summing up what that subject is all about and why future students should choose to study it.

4- We will then have to present the footage to see if it is good enough to be able to feature on the KEGS app.

5- If footage is considered good enough then we shall begin editing and putting the video together.