Promotional Video

Target Audience - This advert targets a very wide and mainstream audience.

Mode of address - The advert as a whole tends to be informal. this is shown via the lexis used by the narrator of the advert, phrases such as "peek into stuff" and "its rose gold its awesome". By doing this the advert creates a tone which is friendly and is like a friend is talking to you about the product. It is delivered in a jolly fast paced way which showcases different aspects of the iPhone 6s.

Technical Conventions - The advert uses background music which is jolly and upbeat, making the product seem fun. The edits throughout the advert are fast, constantly cutting to a new scenario where the iPhone 6s is being used e.g. Reading the news, taking a selfie, talking to Siri.

Conveyance/brand identity - The advert shows typical apple brand identity, with a friendly and happy advert which draws people in by showing clips of cool thing the phone can do.

Narrative - The narrative of the advert shows how the new iPhone 6s is new and improved and highlights how the product has advanced since its predecessor the iPhone 6, using the catchphrase "the only thing thats change is... everything. By doing this it makes the audience want to upgrade to this particular model so they do not feel behind and outdated by technology.

Target audience - The target audience for this advertisement is gamers, specifically people that enjoy first person shooters.

Mode of address - The mode of address is informal as the presenter is talking to the audience informally with sayings such as "nah bruh". The informality and comical elements link well with the serious action that is in the game, aiming to engage with viewers as the presenter is there friend and they want to play in the game with Kevin.

Technical conventions - The advert is extremely action packed and engaging, with violent and explosive images everywhere. The music used goes hand in  hand with action to help boost the 'awesomeness' of the trailer. The editing is sharp and rapid when the action is taking place, unless the presenter/narrator is communicating personally to you.

Conveyance/brand identity - Action packed, clearly a lot of money invested into the trailer due to actors and models being featured, typical of a high grossing first person action shooter.

Narrative - Follows a comical character called Kevin through the world of COD whilst a narration takes place.

Target Audience - The promotional video shows Ronaldinho showcasing his footballing skills. This video is being aimed at footballers and football fans as the audience may be persuaded to invest in these boots in order to recreate the skills of Ronaldinho.

Mode of Address - There is no dialogue in this video, meaning that the main selling point to persuade viewers to purchase the boots is Ronaldinho.

Technical conventions - It appears as though no editing has taken place in this video.

Brand Identity - The boots Ronaldinho was originally wearing were Nike, the ones he replaced them with were Nike and the ball he used, was Nike. The Nike tick is shown throughout the video several times. The tick of which is known worldwide.

Target Audience - This advert targets a broad audience of people over the age of 30, it is quite a mainstream band so it will appeal to a wide variety of people. It targets people over 30 as food from marks and spencers can be rather expensive and is certainly a place that younger people would not shop.

Mode of address -